Non-Profit: Driving Donations With A Quiz By Children’s Hospital Los AngelesĬhildren’s Hospital Los Angeles’ Amerman Family Foundation Dog Therapy Program thoroughly emphasizes the impact of therapy dogs. This not only helps your audience make a choice, bu as a brand, they’ll remember you for your encouraging push when they can’t make a decision on their own. This is usually done through a personality quiz that delivers results based on an individual’s answers.
Your Takeaway: Create a quiz that helps people differentiate between choices. The quiz has been a regular part of the UC health system’s new student generation program for several years now, bringing in 100 leads per month. The University of Cincinnati’s quiz funnels directly into a description of the recommended program at their university with a form to input contact information. They created the quiz “ Which Health Profession Is Right For You? ” as a means of helping students find the path in a profession in health while generating leads. The University of Cincinnati is a comprehensive public research university that offers students a balance of educational excellence and real-world experience. Higher Ed: Finding The Right Health Profession with University of Cincinnati’s Quiz Make it a knowledge test or an assessment of some sort so that you can offer an interactive yet informative piece of content for your audience along with any other reference materials your brand may have. Your Takeaway: Consider creating a quiz as a part of an existing resources page. The quiz would bring in 4-6 leads per day. The quiz itself is an informative assessment that gauges how much someone knows about the Hyperion Financial Management application model. They created the quiz “ The HFM Maturity Assessment ” as an asset on their resource page that generates leads consistently.Īs a fun and interactive piece of content, Velocity Cloud included their quiz on their resource page which fairs well when placed next to other pieces like ebooks and case studies.
Zgallery quiz software#
Velocity Cloud is known for managing applications for end users and their companies worldwide to increase business productivity with enterprise software implemented and managed in their private cloud. Software: How Velocity Cloud Brings in a Steady Stream of New Leads Using Quizzes From there, each personality type could offer personalized product recommendations, personalizing the entire shopping experience for your brand. Your Takeaway: If your brand focuses on offering a variety of products, you might want to consider creating a personality quiz to categorize your audience into personality types based on their answers. Through marketing automation, each lead is followed-up in a personal way. The quiz brings in 1,000 new leads per day.
Zgallery quiz series#
Z Gallerie’s style quiz consists of a series of questions that obtains your contact information and recommends a group of products tailored to your personality. They came up with the quiz “ What is your Z Gallerie Personality Style? ” to simultaneously generate leads and personalize the shopping experience for both current and potential customers.
Z Gallerie has been known as a forward-thinking furniture company with an emphasis on interior design for both amateurs and professionals alike. Retail: Personalizing The Shopping Experience With Z Gallerie By the end of this article you’ll be able to walk away with several ideas on how you could use quizzes in your own marketing strategy. Having helped over 10,000 brands create over 25,000 quizzes with Interact, we’ve seen our fair share of success (and failures), that’s why we’ll be highlighting several brands from different industries that have successfully used quizzes in their marketing strategy along with actionable takeaways for each example today. Social media quizzes are capable of driving social traffic, engaging audiences in an entertaining manner, increasing revenue and generating leads. As one of the most underrated types of content out there, quizzes have surprisingly performed well (and consistently) throughout the years.Īlthough simple in nature, quizzes pack more of a punch than what most marketers think. You might have to think out of the box for this one, but if you’re a fan of social media networks, the answer’s right in front of you. Higher quality content can make a large impact in any marketing strategy so that leads us to the question: what kind of content performs consistently enough for marketers to use in order to take advantage of this?
We’re well into the new year and there’s no better time to make a push in content marketing. Do you use quizzes in your marketing strategy? if you don’t, you might want to reconsider. check out this guest post by my friend jp misenas at Interact to see why quizzes help draw audiences to your content.
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