This video does a good job of mixing customer examples and warm animations to deliver a positive message paired with inviting images. The humour they use was so relatable to their audience of creatives working in advertising and marketing, it’s no surprise the video was shared in huge numbers, attracting media coverage and going viral in a short space of time. They decide to poke fun at the tendency of modern marketing to use the same old, clichéd footage in so many campaigns, but in a bold and funny way. The results should yield many teachable lessons to help take your content marketing efforts to the next level in 2020.ĭissolve incorporates cynical humour in a simple, yet hilariously impressive video. We’re going to take a look at some of the best recent explainer videos and analyse why they were so successful.
The data proves that video marketing is the future-don’t let your brand fall behind the curve! If you need more motivation, consider this: The average person watches more than an hour and a half of online video content per day -that’s a ton of potential exposure! Also, YouTube mobile video views grow 100% every year. That means there’s a wide variety of design options and emotional tactics to communicate your businesses’ message. They also come in all genres, utilising comedy or drama depending on the theme. So what better delivery device for your branded message than video?Įxplainer videos are bite-sized bits of video content, often around one to two minutes in length, and they come in many forms, from traditional animation, to 3D, to live-action and more. Some half a billion people watch videos on social media every day and very soon, video traffic will represent 80% of all consumer online traffic.
The statistics regarding the popularity of video marketing don’t lie-and if you’re not on the bandwagon now, you’re missing out on the future of marketing.
0 kommentar(er)
